Sales Representative — Resume Example & ATS Keywords

Sales resumes live or die by numbers. Every bullet should carry quota attainment, revenue, growth, or conversion — plus the market and product you sold.

Professional summary example

Sales representative with 5 years in B2B SaaS, carrying a $1.4M annual quota and closing at 112% of target for three consecutive years. Built a territory from 40 to 190 qualified accounts through outbound prospecting. Salesforce and Outreach power user, selling to operations and finance buyers.

Example bullet points

• Exceeded quota 9 of 12 quarters, averaging 118% attainment on a $1.2M annual target (B2B SaaS).
• Grew territory revenue 42% in 18 months by opening 35 new mid-market accounts.
• Ran full-cycle sales — prospecting to close — with a 28% win rate on 60+ opportunities/quarter in Salesforce.
• Shortened average sales cycle from 45 to 32 days by introducing a discovery-call framework adopted team-wide.
• Retained a 95% renewal rate across a 70-account book through quarterly business reviews.

Writing tips for this role

1. Lead with quota attainment percentages — recruiters and ATS filters look for them.
2. Name your CRM (Salesforce, HubSpot) and methodology (SPIN, Challenger) explicitly.
3. Specify segment and deal size: SMB vs enterprise, average contract value.
4. Show both hunting (new accounts) and farming (renewals, upsells) results.

ATS keywords to include

Common questions